In the last few years the uptick in businesses either offering an ‘eco-friendlier product line’ has been on the rise.
According to this article by Katherine White, David J. Hardisty, and Rishad Habib in the Harvard Business Review “Consumers—particularly Millennials—increasingly say they want brands that embrace purpose and sustainability.”
So it’s no wonder why large corporations who didn’t necessarily have social or environmental mandates from the beginning, they’re not making efforts to transition. Whether or not they’re doing it because it’s the right thing to do or just tailoring to consumer behaviours is a whole other story.
My point is that these organizations have set targets to become: ‘carbon neutral,’ ‘reduce carbon emissions by X date,’ or are making efforts to change their supply chain.
And what I absolutely love about these statements, commitments and goals is that Climate Change is on their radar. In fact, I am seeing more and more of these conglomerates hiring a Chief Sustainability Officer or some sort of Sustainability Expert to be on their team.